The Ripple Effect Episode 122: Water use Messaging and Communication

Megan Jenkins of Yoppify, LLC, discusses Yoppify’s unique niche of providing water utilities a malleable platform to create targeted messaging campaigns about water use. This extremely useful tool allows utilities of all sizes to message directly to sub-sets of water users to best distribute information about needed water reductions, conservation programs, rebates or other helpful information. Very good discussion about the power of messaging and the needs of different communities.